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Sales Mastery

The sales mastery programme was designed to deliver to a diversity of cultures, management bands, functions and experience, while creating a consistent and structured approach to developing each individual’s sales skills. The programme has been tried, tested and adapted specifically for financial services who are undertaking an aggressive growth strategy whilst ensuring existing clientèle remain.
Creating a common sales methodology and set of behavioural strategies is key to making a positive uplift in sales capability in order to deliver the commercial results desired by the group.
The Sales Mastery programme uniquely combines 3 elements crucial to professional sales force development namely:

The Inner Game

Allowing your delegates to maintain a winning attitude, even when times are tough! How can they be more perceptive, build rapid rapport and communicates with intent and precision.
Having a set of strategies and skills that your relationship managers, supports staff, managers and teams can use and apply rapidly will be key. The speed of which your people “buy-in” to the new strategy and then begin to influence the existing (increase share of wallet) clients and /or persuade potential new clients (client acquisition and growth) will be key/. The Inner Game modules directly relate to both outcomes from a mindset perspective.

 The Outer Game

Building advanced interpersonal effectiveness by understanding their clients better, both from a personal style and business need perspective.
The Outer Game module take the strategies coached within the Inner Game and begins to establish what is the best strategy to use and apply in any given client situation. Putting your clients at the heart of your company will require your relationship managers to listen to, and understand the underlying client need and then be flexible in their sales approach to present the Fuel product range appropriately.

 Effective Processes

Making it all happen in a consistent effective way.
When the Inner Game and the Outer Game are applied effectively you will experience and actively demonstrate sales growth capability.
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